Convert
Day 4: Convert
Optimize what happens when people arrive. Traffic without conversion is wasted.
What Today Covers
You've been building marketing infrastructure for three days. Today you shift from driving traffic to making traffic count. Conversion optimization is about understanding the gap between "visited" and "paid" — and systematically closing it.
The conversion perspective shift: your landing page, signup flow, onboarding, and pricing page are not design problems. They're communication problems. Every drop-off point is a place where the visitor lost confidence, couldn't figure out what to do next, or decided the risk outweighed the reward.
Today you fix those problems.
This day typically takes 5-7 hours.
Guides
| # | Guide | What You'll Build |
|---|---|---|
| 1 | Analytics Setup (Day-One Dashboard) | Analytics + a 5-metric dashboard |
| 2 | A/B Testing Your Landing Page | First test live and running |
| 3 | Onboarding Flow Design | Onboarding sequence from signup to value |
| 4 | Pricing Page Optimization | Optimized pricing page with proof |
| 5 | Payment Integration (Stripe in 30 Min) | Stripe fully wired up |
| 6 | Convert Free Users to Paid | Free-tier design + behavior-triggered upgrade prompts + cap-hit experience |
| 7 | Run Sales Demo Calls That Close | Founder-led 30-min call structure + 8 objection responses + 24h follow-up |
| 8 | Raise Your Prices (Without Losing Customers) | Decision framework + 60-90 day comms playbook + annual cadence |
| 9 | Run a Beta Program That Builds Loyalty | 20-50 participants + 4-week cadence + 30-50% beta-to-paid conversion |
| 10 | Build a Customer Reference Program | 3-tier ask system + case study interview + reference-call management |
| 11 | Reduce Churn Before It Starts | Early warning system for at-risk users |
| 12 | Land and Expand: Build the Expansion Revenue Engine | 3-lever expansion model + QBR motion + annual contracts + expansion health score + NRR/GRR dashboard |
| 13 | Build an Interactive Product Demo That Closes Without a Sales Call | 4 demo formats + workflow selection + narrative annotations + 7-placement embed + funnel instrumentation + maintenance cadence |
| 14 | Run a Founder-Led B2B Sales Playbook (Without Hiring a Sales Team) | 5-stage motion + weekly prospecting habit + qualification rubric + discovery-informed demo + objection handling + when-to-hire criteria |
| 15 | Run Pricing Experiments That Move Revenue (Without Burning Trust) | 5 experiment types + new-customer-only isolation + anchor experiments + per-tier price increases + quarterly review cadence |
Agent Company Track
| # | Guide | What You'll Build |
|---|---|---|
| A4 | Build Your Support Agent | SUPPORT.md + a draft pipeline that handles 80% of tickets automatically |
What You'll Have at the End of Day 4
- Analytics tracking the metrics that matter (not vanity metrics)
- A live A/B test on your highest-impact conversion point
- An onboarding flow that gets users to value in under 5 minutes
- A pricing page that guides buyers to the right tier
- Stripe fully integrated with checkout, subscriptions, and webhooks
- An early churn detection system
Tools You'll Use
- PostHog — product analytics, funnels, session replay
- Vercel Analytics — performance and page-level analytics
- MetricGen.ai — KPI tracking and revenue modeling
- Stripe — payments, subscriptions, customer portal
- FastWrite — generate onboarding copy and email sequences
- DeckChat.ai — pricing page slides
Next: Day 5
With conversion optimized, move to Day 5: Launch — where you execute a coordinated public launch.
Haven't built yet? Start at VibeWeek.ai — the build-side companion to LaunchWeek.