Distribute
Day 3: Distribute
Get your content in front of the right people. Distribution is what separates content that helps from content that ranks but no one reads.
What Today Covers
Content without distribution is a library no one visits. Day 3 is about building the channels, relationships, and systems that get your work in front of your ICP.
The distribution mindset shift: you're not broadcasting. You're contributing to communities, building relationships, and creating systems that compound over time. The founders who "go viral" are usually the ones who've been showing up consistently in the right places for months.
This day typically takes 4-6 hours, plus ongoing work.
Guides
| # | Guide | What You'll Build |
|---|---|---|
| 1 | Social Media Setup and Optimization | Optimized profiles on key platforms |
| 2 | Community Seeding Strategy | Community presence in 5-10 relevant spaces |
| 3 | Cold Outreach That Gets Replies | Targeted outreach list + 5 tested templates |
| 4 | Partnership and Cross-Promotion Playbook | 10 partnership targets + pitch templates |
| 5 | Leverage GitHub for Distribution | Optimized README + open-source component plan |
Agent Company Track
| # | Guide | What You'll Build |
|---|---|---|
| A3 | Build Your Outreach Agent | OUTREACH.md + a community monitor that surfaces opportunities for your review |
What You'll Have at the End of Day 3
- Fully optimized social profiles on your chosen platforms
- Active presence in 5-10 communities where your ICP lives
- A targeted outreach list with tested templates
- 3-5 partnership conversations started
- A GitHub presence driving developer discovery
Tools You'll Use
- Pixola.ai — generate profile images, banners, and visual assets
- Buffer / Later — social scheduling
- LinkedIn Sales Navigator (free tier) — prospect research
- Hunter.io — email finding for partnership outreach
- FastWrite — generate community contributions and outreach copy
Next: Day 4
With distribution channels active, move to Day 4: Convert — where you optimize the experience once people land on your site.
Haven't built yet? Start at VibeWeek.ai — the build-side companion to LaunchWeek.