Launch
Day 5: Launch
This is what the week was for. Execute a coordinated launch and capture every signal.
What Today Covers
Launch day is not the end of LaunchWeek — it's the beginning of your distribution flywheel. Today you execute the plan you've been building, show up in the right places, and create the social momentum that carries your product into the next phase.
The founder mistake is treating launch as a one-day event. The best launches are coordinated across multiple channels over 48-72 hours. You want multiple "launch moments," not one big bang that fizzles.
Launch day is high-intensity and requires full attention. Clear your calendar.
Guides
| # | Guide | What You'll Build |
|---|---|---|
| 1 | Launch Day Checklist | The step-by-step launch playbook |
| 2 | Indie Hackers and Community Launch | Community launch strategy across 5 platforms |
| 3 | Hacker News Launch Strategy | Show HN submission + comment strategy |
| 4 | Reddit Launch Strategy | Subreddit selection + warming + post format that actually converts |
| 5 | Press and Creator Outreach | Media list + personalized pitch templates |
| 6 | Launch Announcement Templates | Ready-to-send templates for every channel |
| 7 | Find Your First 10 Paying Customers | The 5-channel playbook + founder-led sales pitch + pricing for early customers |
| 8 | AppSumo and Lifetime Deals | Should-you-run-one decision + tier structure + 30-day-spike playbook |
| 9 | Post-Launch: Week 1 Review | Metrics review and transition to growth mode |
| 10 | Run Your First 90 Days Post-Launch | 3-phase plan (Foundation / Acceleration / Compounding) + Day 90 quarterly retro |
| 11 | Launch at a Conference Without Burning $20K and a Week | 5-surface conference plan + 1:1 pre-booking + launch-moment design + 4-week follow-up |
| 12 | Pre-Launch Revenue: Get Paid Before You Ship | 5 pre-launch models + offer design + founding-customer sales + slippage handling + post-ship retention |
Agent Company Track
| # | Guide | What You'll Build |
|---|---|---|
| A5 | Agent Company Goes Live | Full agent company in operation + sustained operating rhythm |
| A6 | Behind the Scenes: How We Built This Site with Agents | Real look at how Data Advantage runs on autonomous agents |
What You'll Have at the End of Day 5
- A coordinated launch executed across 5+ channels
- Early community traction (signups, comments, follows)
- Press and creator outreach initiated
- Analytics dashboards showing real launch data
- A documented launch retrospective to build on
Tools You'll Use
- FastWrite — launch copy for every channel
- Buffer / Hypefury — scheduled social posts
- MetricGen.ai — track launch metrics and KPIs
After Launch
Once your site is declared launched by the board, social publishing is unblocked. Until then, prepare all content but hold publishing.
Move to growth mode by applying everything in this playbook continuously — not just on launch day.
Built your product? Start at VibeWeek.ai. Ready to launch? You're in the right place.