Position
Day 1: Position
Turn your research into a clear story. Nail your value prop, pricing, and brand before you write a single piece of content.
What Today Covers
Yesterday you built the intelligence foundation. Today you turn it into decisions: what you're charging, what you're saying, and who you sound like.
The common mistake is rushing this day to get to "real" marketing work. Positioning and copy are the real marketing work. Every piece of content you write, every ad you run, every email you send — it all flows from the decisions you make today.
Skip this day and you'll produce a lot of output that doesn't cohere. Do it right and Day 2 (content creation) becomes dramatically faster because you have templates, voice, and clear angles to work from.
This day typically takes 5-7 hours.
Guides
| # | Guide | What You'll Build |
|---|---|---|
| 1 | Craft Your Value Proposition | Value prop statement + headline/CTA combos |
| 2 | Pricing Strategy for Early-Stage SaaS | Pricing tier structure + pricing page outline |
| 3 | Write Your Landing Page Copy | Full landing page copy draft |
| 4 | Define Your Brand Voice | Brand voice guide + do/don't examples |
| 5 | Build Your Pitch Deck | 10-slide pitch deck outline + key slides |
Agent Company Track
| # | Guide | What You'll Build |
|---|---|---|
| A1 | Build Your Company OS: COMPANY.md and MARKETING.md | The two context files that power every agent in your company |
What You'll Have at the End of Day 1
- A value proposition you can say out loud and have people immediately understand
- A pricing structure you're confident in
- A full landing page draft ready for design
- A brand voice guide that makes AI-generated content sound like you
- A pitch deck skeleton (useful whether you're raising or not)
Tools You'll Use
- Claude — positioning frameworks and copy generation
- FastWrite — brand voice configuration and copy generation at scale
- Pixola.ai — generate hero images and product screenshots
- DeckChat.ai — AI-powered slide generation
- STORYD.ai — data-driven presentation builder
- MetricGen.ai — revenue modeling and unit economics
Next: Day 2
With your positioning and copy locked, move to Day 2: Content — where you build the SEO foundation and create your first 30 days of content.
Haven't built yet? Start at VibeWeek.ai — the build-side companion to LaunchWeek.